“Coming out of the pandemic, the way people are buying products, the way people are interacting with dealers — I think everything needed to be put on the table,” he said.
“Our objective here is to try to make sure we become leaner, less bureaucratic, less risk-averse and not afraid to try new things.”
Restructuring Honda’s sprawling U.S. manufacturing operations will be a big undertaking.
Honda said this month that it will combine its U.S. auto manufacturing operations “related to frame, engine, transmission and related purchasing operations into a new company” called Honda Development and Manufacturing of America. Honda R&D